Mobile shopping has seen a drastic increase in recent years as the present generation loves to purchase using the advanced mobile app solution. Most people these days want a secure and fast shopping experience, and at the same time, they also like that they must be provided with a quick and smooth mobile checkout experience. Therefore, they prefer downloading the app types from the app store to order the needed things quickly.
In the eMarketer report, it was found that during 2020 US adults spent 3 hours 35 minutes on average on their smart devices, which this number will notice an increase of 11 minutes annually. At the same time, another Pew Research Center study revealed that approximately 79% of US adults prefer to shop online. They used one or another mobile app for making the purchase, but if they don’t get the overall best experience while using the app, they will not take a minute to ditch it and shift to the better one. Hence it becomes essential for app owners to provide the best experience to the app users, and it also increased the number of mobile app development companies.
Table of Contents
Increasing Popularity of Mobile App & Online Shopping
Interestingly, 51% of Americans prefer online purchases while 96% of form total Americans (8 out of 10 Americans) have experienced online purchases in their lives. M-commerce sales increase daily as people get more convenience while making their preferred purchases. It is predicted that 53.9% of e-commerce will be generated through m-commerce by 2021. (Source)
According to the report, in 2017, retail e-commerce sales reached around $2.3 trillion, which is estimated to increase by 23.2% from the previous year. Mobile e-commerce is predicted to surpass $3.5 trillion and will make more than three quarters (72.9%) of e-commerce sales by 2021. And businesses that want to make more sales and generate high revenue must focus on offering the best M-commerce experience to their customers. If they fail to provide it, they have to put the shutters down to their developed business very soon.
Effective Ways to Provide Better Mobile Checkout Experience to Your App Users
Optimize the checkout page of your developed app to increase the percentage of your online sales. The checkout process is the final stage while shopping online; customers can decide whether they want to proceed further or discard the cart. Most of the time, customers add some of the things you sell to the cart by choosing it from your business website but later abandon the cart and, due to dissatisfaction, leave the page.
Sometimes they leave the page as they get worse experience on your website or app while purchasing, whereas the rest of the time, they change their minds for various reasons. Keep in mind that even a minor inconvenience from your side can become a reason to abandon the cart and make a purchase from other stores.
As technology advances, businesses invest more in improving their developed app to provide the best experience to customers at each stage of their app. Therefore, you have to consider a few pointers to enhance your customers’ overall experience, including the checkout one.
According to Akamai’s report, around 75% of online shoppers who experience a slow render time, crash, or freeze on your app or website will not buy products or services from yours. Hence it becomes essential to make a good impression on the app user’s mind within 3 seconds. So how can you do it by developing an excellent app solution with the help of a mobile app development company? So doing you can decrease the risk of losing your ideal customers just after they visit the homepage of your website or download your app from the app store.
Trust & Credible
When the users log in to your app after downloading it, they don’t get disappointed. However, if they get disappointed initially, there are great chances that they will abundant the app a move to your competitor solution, which means you will lose your customers forever.
If you want to set up your users’ expectations for the rest of the checkout process, make sure that they get an excellent experience at the initial levels. If the initial impression of your app is trustworthy and credible, you can turn your app users into loyal customers; this can also help you meet all your business objectives in less time.
Most successful apps have the best UI and UX design, and if you want to get the same success for your app, you have to focus on UI challenges. Here is an example to explain the same better: Assume that the user is ready to purchase your business product or service. They have downloaded the app on their smartphone and get frustrated with the UI challenges; then, they will abandon the app within the second. Hence, businesses must check that their app UI links and buttons are not too small that customers have to zoom in every time before clicking it.
Design Your App Layout Smartly
The app layout is one of the essential factors you have to consider while designing the app for your business—the app which your build must fit into your customer’s palm effortlessly. According to one recent research, more than 49% of app users prefer to use mobile screens with only one hand. As more and more customers are using their mobile with one hand, it becomes mandatory for businesses to pay attention to app layout and develop the app to satisfy all the requirements of app users.
No one wants to make an online purchase by losing their private data. Most people these days avoid downloading the app and creating an online purchase as they feel that they will lose their confidential information. As per the Intersperience study, more than 21% of desktop users hesitated to purchase online and provide their details. Meanwhile, 75% of mobile users do not feel safe sharing their data while making online purchases.
Hence, if you want your customers to make an online purchase, you have to assure them that all their information is safe and secure when they choose you—depicted security assurance throughout the entire app process, including the checkout process to win the trust of your customers and make them feel that your app is safe and secure from all threats.
Customer Service Matters the Most
Many customers have doubts and queries about the product or service you are selling online. Shoppers must get their answers about their concerns, doubts, questions, and much more when they place it on the site. Hence, as a business owner, you have to ensure that there are various buttons in your app which help customers find all the answers to their questions; hence, as a business entrepreneur, you solve all the doubts and issues of your ideal customers.
You can add FAQs to your business website and app using which customers can get the answer for all their doubts. However, if customers don’t get their doubts answers right out, it can result in a bad checkout experience. Thus, to make their mobile checkout experience better, you have to look after your customer service.
App users should get a direct and logical mobile checkout experience each time they use your business app. Keeping the checkout process in mind, you can portrait your app to be loved by the end number of customers worldwide. It will increase the user’s retention rate and encourage users to make more purchases from your developed app solution or business website.
Keep updating your app as customers’ expectations are increasing these days dramatically. If your app fails to meet the growing demand of your ideal customers, then it’s sure that not a single customer will use it. By understanding your customers’ shopping expectations and behavior, you can put your efforts in the right direction to provide a seamless experience. It also helps you avoid the app’s misuse improve app retention rates and product purchases.